One clean, complete record for every prospect.
Bad data wastes dials, burns phone reputation and puts reps in front of the wrong people. We dedupe, validate and enrich every record before your team touches it, then keep it clean automatically.
Every bad record costs you twice
Once in wasted rep time, and again when dialing disconnected or wrong numbers drags down your number reputation.
- The same person appears multiple times with different owners
- Reps dial disconnected or wrong numbers every day
- Key fields like title, company size or state are empty
- Purchased lists go into the CRM unvalidated
- You can’t say with confidence who is on Do Not Call
Merge, validate, enrich, protect
Deduplication
Matching rules across name, email, phone and company merge duplicates and stop new ones at the door.
Phone validation
Line type and connection status checked so reps dial real, reachable numbers.
Email verification
Addresses verified before sequences run, protecting your sending reputation.
Enrichment
Company, title and firmographic data appended from the data providers that fit your market.
DNC scrubbing
Records checked against the National Do Not Call Registry and your internal suppression lists.
Ongoing hygiene
Automations validate and enrich every new record as it enters the CRM.
What you get
Built in your accounts, documented, and yours to keep.
- Duplicate merge and prevention rules
- Phone line-type and connection validation
- Email verification
- Firmographic and contact enrichment
- DNC and suppression list scrubbing
- Lead scoring inputs cleaned and standardized
- Automated hygiene for every new record
How to buy it
Includes a full data quality scan with duplicate and incomplete-record rates.
Data cleanup and hygiene rules built during the CRM rebuild.
Continuous hygiene; enrichment and identity resolution scale with your plan.
Common questions
Are data credits included?
Can you identify anonymous website visitors?
Will you delete records?
Fixes that compound with this one
Pipeline Audit & Sprint
A dollar figure on every leak, then the full stack fixed in 30 days.
Learn more →Branded Caller ID & Phone Reputation
Spam Likely labels removed. Your company name on the screen.
Learn more →Email Deliverability
SPF, DKIM, DMARC, domains and warmup built so email lands in the inbox.
Learn more →Speed-to-Lead Automation
Every new lead texted, emailed and routed to a rep in under 60 seconds.
Learn more →CRM Architecture
Pipeline stages, fields and automation rebuilt around how your team sells.
Learn more →Revenue Funnels
Landing page to booked call, with every step tracked in your CRM.
Learn more →Find out what this is costing you
The Pipeline Audit quantifies this leak and every other one in dollars, then ranks the fixes by return.