Services / CRM Architecture
CRM Architecture & Pipeline Rebuild

A CRM built around how your team actually sells.

Most CRMs were set up from a template and patched for years. We rebuild pipeline stages, fields, automation and reporting so the data matches reality and reps stop routing around the system.

Signs You Need This

If reps don’t trust the CRM, they don’t use it

And if they don’t use it, every forecast, report and automation built on it is wrong.

  • The same prospect exists three times
  • Pipeline stages have no clear entry or exit criteria
  • Reps track deals in spreadsheets or notebooks
  • Leadership doesn’t trust the pipeline report
  • Integrations with your dialer, forms or billing are broken or manual
What We Do

Diagnose, design, rebuild, train

01

Diagnose

We map how deals actually move, from first touch to close, and compare it to how the CRM is set up.

02

Pipeline design

Stages with objective entry and exit criteria, required fields at each stage, and clear ownership.

03

Data model

Contacts, companies, deals and custom objects cleaned up; unused fields retired; duplicates merged.

04

Automation

Task creation, assignment, stage moves, reminders and hand-offs automated so reps sell instead of updating records.

05

Integrations

Dialer, email, forms, calendar, billing and lead sources connected so data flows without manual entry.

06

Reporting and training

Dashboards leadership can trust, plus rep training and admin documentation.

Deliverables

What you get

Built in your accounts, documented, and yours to keep.

HubSpotSalesforceGoHighLevelPipedriveMake.comZapier
  • Pipeline and stage design with exit criteria
  • Field and object cleanup
  • Duplicate merge and prevention rules
  • Sales automation and task workflows
  • Integrations with dialer, email, forms and billing
  • Leadership dashboards
  • Training and admin documentation
  • Migration between CRMs when needed
Pricing

How to buy it

Pipeline Audit
$3,500

Start here if you’re not sure whether to rebuild, migrate or repair.

30-Day Sprint
From $12,500

CRM rebuild is the core of the Sprint, alongside phone, email and automation.

Managed RevOps
From $4,500/mo

Ongoing CRM administration, hygiene and new automations every month.

FAQ

Common questions

Should we switch CRMs?
Usually not. Most problems are configuration, not platform. The Audit will tell you if a migration is worth it.
Will this disrupt the sales team?
We build in a sandbox or in parallel where possible and switch over in a planned window with training.
Do you handle migrations?
Yes. Salesforce, HubSpot, GoHighLevel and Pipedrive migrations are scoped as part of a Sprint.

Find out what your CRM is costing you

The Pipeline Audit quantifies this leak and every other one in dollars, then ranks the fixes by return.